Springwise.com

Small Business on WashingtonPost.com

Better.TV

NBC The 10! Show

CBS News Sunday in New York

http://www.influentialmarketingblog.com/

http://blog.savvyauntie.com/2008/12/blog-post.html

andhow To Reach Women

http://www.eyeslipsface.com/blog.asp

http://www.huffingtonpost.com/patricia-handschiegel

LuckyStartUps.com

The New Power Girls: Inside the Hot New Trend Among American Girls and Women
Patricia Handschiegel - Huffington Post

http://mashable.com/2008/11/15

NBC's The 10! Show - November 11, 2008

The Online Mom

http://outofthebox.gay.com/2008/11/

http://mashable.com/2008/11/01/family-sites/

http://www.momgenerations.com/blogs/jane/index.php/2008/10/27

www.Mzinga.com

Aunt-hood, just like parenthood, doesn’t come with a user manual....

The Influence of an Aunt
www.SheKnows.com

LeftBrainRightBrain.co.uk

http://mashable.com/2008/10/11/savvyauntie-holiday-gift-guide/

http://www.heebmagazine.com/100/entrepreneurship/melanie_notkin

http://www.irishtimes.com/newspaper/magazine/

The GeekGrls Podcast September 14, 2008

http://www.bendbulletin.com/

http://www.walletpop.com

http://www.kansas.com/business/consumer/story/512823.html
http://www.charlotteobserver.com/business/story/167608.html

NBC The 10! Show

http://valleywag.com

http://voices.washingtonpost.com/small-business/

http://voices.washingtonpost.com/parenting/

http://www.sfgate.com/

http://mediabullseye.com/

http://www.business-opportunities.biz

http://girlfriendology.com/797/girlfriendology-interviews-melanie-notkin-the-savvy-auntie/

http://www.lipsticking.com/2008/08/savvy-women-kno.html

http://www.centernetworks.com/savvy-auntie-melanie-notkin

http://www.trendcentral.com/

http://direct2dell.com/smallbusiness/archive/2008/07/23/a-q-amp-a-with-melanie-notkin-ceo-and-founder-of-savvyauntie-com-part-1-inspiration.aspx

http://www.marketingtwo.com/savvyauntie-launches-new-community-with-fanfare.html

http://direct2dell.com/smallbusiness/archive/2008/07/24/a-q-amp-a-with-melanie-notkin-ceo-and-founder-of-savvyauntie-com-part-2-tips-for-launching.aspx

www.adotas.com/2008/07/marketing-to-women-is-so-2007

http://www.springwise.com/media_publishing/parenting_site_aimed_at_nonpar/

http://www.geeksugar.com/1773219

http://www.huffingtonpost.com/2008/07/10/savvy-auntie-unsavvy-arri_

http://www.huffingtonpost.com/eric-kuhn

http://mashable.com/2008/07/09/savvyauntie/

July 9, 2008 — 11:15 AM PDT — by Kristen Nicole —

I had the pleasure of becoming a godmother at the age of 17, an aunt three years later, and now I have five beautiful godchildren and nieces that I get to spoil–and then send back home. So when I learned about SavvyAuntie, a new beta site that launched today dedicated to godmothers, aunties and all women that love children, it was a welcome surprise.

And in terms of resources, SavvyAuntie is far more than what you’d expect. There’s not just gift and activity ideas, but articles on gaining children’s trust and saving for college. It’s practically a parenting site, with the aunt in mind. And searching through all the resourceful content SavvyAuntie has to offer, the filters are quite useful as well.

There’s also a community involved on SavvyAuntie, featuring editorials, blogs, discussion boards, and more. The content found across the site will soon have the option of being added to your favorites and subscriptions, so you can keep up with any new items that have been added.

Connecting directly with other members isn’t yet an easy task, so the community features are stopped short at this point. But in viewing some of the options on SavvyAuntie that have not yet been activated, it’s clear that the site will soon become a more feature-rich community. Other upcoming features include a scrapbook tool that lets you chronicle your activities with the little ones in your life.

I think the SavvyAuntie platform is a great network for the integration of wishlist sites, affiliate retail programs, and even an associated community where the godchildren, nieces and nephews (and their parents) can have an online environment for connecting with their super cool aunties.

Calley Nye, TechCrunch - July 9, 2008

A lot of people in technology, especially in startups, don't understand marketing. Melanie Notkin clearly does. Her startup, SavvyAuntie, is not some super-high-tech website, it's actually quite simple. But the
marketing is genius.

Women account for 80% of the economy. Mothers spend about $1.7 trillion dollars on consumer products each year. But that's only about 50% of women. What about the other 50%?

SavvyAuntie is a site geared toward the other 50% of women who don't have kids, but know some. Melanie Notkin, the founder of SavvyAuntie, refers to these women as P.A.N.K.s (Professional Aunt, No Kids). Chances are you know some women who don't have kids, but are either ABRs (Aunts by Relation) or ABC (Aunts by Choice). These women typically spend money on children in some way or another, but where do they turn to learn what to buy? SavvyAuntie is basically a parenting site for non-parents.

SavvyAuntie is comprised of a social network, and resources like user blogs, expert blogs, activity guides and gift suggestions. Users register and fill in information about their nieces and nephews to get customized gift and activity suggestions, and information about
themselves so that they can meet other aunts (and uncles).

I kind of rolled my eyes a little bit when I saw this, but I have to admit that it's a great idea. When you look up anything about kids, it's always marketed towards parents. There hasn't been a resource like this before. That's what drives startups: find a problem and come up with a solution.

centernetworks.com/savvy-auntie-aunts-social-network