Savvy Auntie, author, artist and auntrepreneur, Christi Scofield, has launched an adorable new character brand called Cheeky Chats which Scofield describes as "cute kitty cats with substance...  The brand is all about empowering girls through knowledge and inspiring them to believe in themselves and their abilities.”

Christi hopes to do just that with her new interactive book app titled Cheeky Chats Book of Empowering Wisdom for Girls of All Ages, now available on iTunes.

As the Savvy Auntie of two nephews, Christi found that the books she read with them and the games and apps they played together differed significantly from what was available for girls.  In her other “adopted auntie” duties to her friend’s 7 and 10 year old girls, she struggled to find stories that weren’t princess related or apps that did not revolve around the beauty salon and dress-up. Scofield felt that, while fairy tales and hairdos can be fun, there needed to be more options with substance. Enter the Cheeky Chats, where cute cats meet girl power!  

Christi created the Cheeky Chats for the girl who is building confidence in herself, who believes in her abilities and is willing to expand her horizons and embrace what life has to offer.

The Cheeky Chats App is a combination book and app with interactive features on every page.  It is full of fun facts, mini quizzes, cool quotes, inspirational stories and Cheeky Challenges that encourage girls to be curious, adventurous and to try new things.

Example topics include: "Be A Champion" where girls learn fun facts about real-life women like Olympic champion Gabby Douglas and learn how to be a graceful winner. In the topic "Be a Global Leader," girls learn interesting trivia like: "Did you know that when you are in a US Embassy in another country you are considered to be on American Soil?" Plus, they learn how to say hello in nine different languages. Each topic offers a Cheeky Challenge encouraging girls to do things as light-hearted as trying a new food in the "Be Awesomesauce" topic or finding ways to be charitable at a young age in "Make a Difference."

The target age for the Cheeky Chats app is 6 to 11 but Auntie Christi hopes that the positive messages appeal to all ages. The app includes a read-to-me function for the younger ages and is the perfect app for girls to read with aunts, mothers, big sisters, grandparents and even dads and brothers and talk about the quotes, fun facts and Cheeky Challenges. Hopefully all will gain a bit of inspiration, empowering wisdom and an awesome "Cheeky Chattitude."

The app's full title is Cheeky Chats Book of Empowering Wisdom for Girls of All Ages and is available for $2.99 for the iPad and iPhone in the App Store and soon on Google Play and more. www.cheekychats.com

Published: September 17, 2014