This content is sponsored by Lands' End, a brand that values the role aunts play in the family village.

“Did you see the Lands' End Auntie cover?” asked one Savvy Auntie from New Jersey on the Savvy Auntie Facebook Page last month.

“Love the nod to aunties on my latest lands end catalog…” posted another Savvy Auntie from California.

These Savvy Aunties and others gave me the heads-up that Lands’ End had put an aunt on the cover of one of its fall 2014 catalogs! I was elated to see it, naturally. It’s rare for aunts to be acknowledged by household name brands, and so when one does, we notice. And when it comes to brands many of us love, Lands’ End is a perennial favorite choice for classic, well-made American style. I have snuggled in countless pairs of Lands’ End slippers over the years!



The day I learned of the catalog cover, I immediately got in touch with Lands’ End and spoke with Michele Casper, Senior Director, Public Relations, to thank her for including this influential, loving demographic of women in their holiday catalog. Michele was delighted we noticed and told me that cover is part of a campaign Lands’ End calls: #Together. The campaign celebrates the holiday season by being #Together in holiday spirit and by creating memories. And of course, Savvy Aunties, by relation and by choice, are part of the family and friend togetherness we all look forward to each year.

Michele invited me to help Lands’ End get #Together with Savvy Aunties beginning now! There’s a whole schedule of activities to get us ready for the holidays:

2014 Cyber Monday – Twitter Event December 1!

Join me for a #Together Twitter Chat from 9:00 AM to 10:00 AM ET, and all day long with other great #Together hosts through 9:00PM ET. Follow me @SavvyAuntie and @LandsEndPR to join the event with hashtag #Together. Participants will have the opportunity to answer trivia questions and retweet offers for a chance to win more than 100 great giveaways over the 12-hour period! Plus, we'll discuss being Savvy Aunties around the holiday season.

Every Monday in December is #MonogramMonday!

I adore personalized gifts for nieces and nephews. And so I love this new addition to the festivities – #MonogramMonday! Each Monday at 9:00 AM ET from December 1 – December 22, 2014, Lands’ End will post a photo or video of a three-lettered monogram on Twitter (@LandsEnd, @LandsEndPR), Facebook (www.facebook.com/landsend) and Instagram (@LandsEnd, @LandsEnd_PR). The lucky-named individuals whose personal initials match the posted monogram in any order can enter at www.landsend.com/monogrammonday within 24 hours.  All entries matching the monogram will be collected and one entrant will be chosen at random to win a $1,000 Lands’ End gift card each week.

And there are even more ways to celebrate #Together!

#Together is not just a warm hashtag. The #Together campaign offers the chance to win prizes through a fun online interactive instant win game. Participants can play the game from November 20 to December 22 at www.landsend.com/togethersweeps or on the Lands' End Facebook tab for a chance to instantly win a $25 or $50 Lands' End eGift Card or $1,000 cash. Each day you play, you are entered to win the grand prize: A $2,000 Lands' End shopping spree!

Twitter and Instagram followers can also join in conversations and take part in giveaways each Monday from December 1 to December 22, 2014. Using #Together, Savvy Aunties can join in the conversations with expert co-hosts (like me!) for a chance to win a variety of prizes.

Don’t forget the Lands' End gift ideas!

Here are some of my favorite gift ideas for nieces and nephews! Click the images to see the gift on LandsEnd.com!



Who doesn't love a little holiday sparkle? This Girls' Long Sleeve Sparkle Sophie Cardigan is the perfect gift for that fancy niece of yours!



Personalize these Girls' Lilly Cozy Short Boots so your niece can make her mark wherever she goes!



And for our nephew, personalize this Boys' Long Sleeve Fleece Sherpa Hoodie and I can only assume you'll get a nice big warm hug in return!

Here’s to being #Together with Lands’ End this holiday season!




Published: November 26, 2014