by Lauren Rogoff

Sometimes the next big thing comes in a little package!  Inspired by her famous Auntie, Gisele Bundchen’s five-year-old niece Duda Bundchen is the newest hot Brazilian clothing designer.  Gisele, who has her own clothing line with C&A, which her beloved niece has modeled, is no doubt very proud of her precocious niece, whose clothing line is in partnership with the Brazilian childrens-wear brand Brindili Mundi. 

Duda has been Brindili Mundi’s spokesmodel for a year in a campaign which was so wildly successful that her contract was extended and the offer for her own line was made. Duda’s line was produced with eco-friendly materials.  Tia (Auntie) Gisele must be proud, since she is a Goodwill Ambassador for the UN Enviroment Program and was recently named the world’s greenest celebrity.  Part of the proceeds are also going to children with special needs.
The campaign for the new line was shot in Duda’s hometown, Porto Alegre, in the south of Brazil, where Auntie Gisele also grew up.  Gisele and her family are famously close.  They maintain what seems to be constant contact from half a world apart, so she must be especially proud that her little sobrinha (niece) is following in her footsteps!

Published: April 17, 2012
Photo: CARAS