The New York Times features Melanie Notkin, founder, Savvy Auntie, and a new report:

The Power of the PANK -

-  the first study released from ‘Digital Women Influencers,’ a survey of 2,000 North American women conducted by Weber Shandwick with KRC Research to identify segments who not only have gone unnoticed in the marketing mix but who are influential in their own right.

Click here for the New York Times article




For more PANKs and The Power of the PANK visit PANKPower.com or Webershandick.com/Pankpower

Published: November 30, 2012