Each half-hour episode of Max & Ruby consists of three seven-and-a-half-minute stories that celebrate the universal nature of sibling relationships.  The series follows Max, an enthusiastic and determined preschool bunny, and his big sister Ruby, a very smart and goal-oriented seven-year-old, through their everyday lives in the village of East Bunnyhop.  Even though Max and Ruby have conflicting agendas, they enjoy working and playing together.