SavvyAuntie.com is the first and only community for Aunts: Aunties by Relation (ABR), Aunties by Choice (ABC), Great-Aunts, Godmothers, and all women who love kids. SavvyAuntie.com enables and empowers Aunts to exchange ideas, get advice, find gifts and connect with other Savvy Aunties. The first to offer Forums, Groups, Blogs, an Auntiepedia and other social tools designed uniquely for Aunties, SavvyAuntie.com gives Aunts a unique and modern approach to learn, connect, share and celebrate Aunt-hood.
OK, that’s the ‘official’ communication. Unofficially, this site is meant for all you ladies who are totally mad for your nieces or nephews, friends’ kids, whatever….and you just want a place online where you can talk about them (and yes totally show them off!) and feel safe to ask questions about kids, their health, nutrition, even what they’re into these days – without having to go to a mom and feeling unsavvy!
It’s simple. Moms and dads have their own sites. There’s like a galaxy of them. And sure, they’re packed with great information, but we just don’t feel at home there. It feels like we’re trespassing or something. SavvyAuntie.com is for us. Sure, Aunties who are also Moms are more than welcome. This club is inclusive of all women who love kids and want the very best for them.
Who’s Behind SavvyAuntie.com?
Savvy Auntie was founded and developed by Melanie Notkin. Auntie Melanie is a former interactive and print beauty editor and former interactive marketing and communications executive for global Fortune 500 companies. When Melanie first became an Auntie in 2001, she found herself concerned by the lack of modern resources for Aunties - an important and growing segment of American women, especially those yet to have children of their own, having children later in life, or opting out of motherhood altogether. After interviewing dozens of Aunties, she understood that with an authentic love for children and discretionary income, these modern Aunts had the potential to become Savvy Aunties and put their time and money where their heart is.
SavvyAuntie.com owned and operated by SavvyAuntie.com, Inc, founded in 2008. SavvyAuntie.com Inc is a privately held company based in New York City.
Want more? Join the Savvy Auntourage on Facebook at Facebook.com/SavvyAuntie
Connect with Melanie Notkin on Twitter @SavvyAuntie