• Coolest Toys!

    Melanie Notkin Announces the 2018 Savvy Auntie Coolest Toy Awards

    The 10th annual list is here!

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  • Dear Savvy Auntie

    Otherhood Auntie

    My 8-year-old niece asked me why I don't have children...

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  • Holidays!

    How to Be Like Home for the Holidays

    Can't be with the ones you love? Bring the holidays to you!

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  • New PANK Study!

    GENERATION PANK

    A New Report on The Social & Economic Influence of PANKs

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  • Holidays!

    Six Savvy Ways to Keep in Touch during the Holidays

    New traditions start now!

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  • NEW!

    Official Savvy Auntie Brand AUNT-Ts!

    Sold exclusively at Amazon.com!

    Shop now!
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