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Editor's Letter

Here's What Coming Up for the Holidays at Savvy Auntie HQ!

It's been a busy fall here at Savvy Auntie HQ! We are working on packaging the results of the Savvy Auntie Survey we conducted last spring - which hundreds of you generously responded to. We're also working on adding more and more cool toys to our Gifts section so you can discover the toys your nieces and nephews are likely wishing for this holiday season. Plus, we're working on finalizing our 10th Annual Savvy Auntie Coolest Toy Awards winners list!

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Auntie Up!

What is the best part about being a Savvy Auntie during the holiday season?

I get to see my nieces, nephews and godchildren

I get to share traditions with my nieces, nephews and godchildren

I get to create memories with my nieces, nephews and godchildren

I don't get to see my nieces, nephews and godchildren but I love hearing about how much they are enjoying the holidays

I would rather the holidays came and went, to be honest. It's a lot of stress

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Coolest Toys!

Melanie Notkin Announces the 2018 Savvy Auntie Coolest Toy Awards

The 10th annual list is here!
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Dear Savvy Auntie

Otherhood Auntie

My 8-year-old niece asked me why I don't have children...
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Holidays!

How to Be Like Home for the Holidays

Can't be with the ones you love? Bring the holidays to you!
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New PANK Study!

GENERATION PANK

A New Report on The Social & Economic Influence of PANKs
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Holidays!

Six Savvy Ways to Keep in Touch during the Holidays

New traditions start now!
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NEW!

Official Savvy Auntie Brand AUNT-Ts!

Sold exclusively at Amazon.com!
Shop now!