• Auntie Love!

    23 Daily Practices for Happier Nieces and Nephews

    Try just one or try them all!

    More
  • Children's Songs

    This Song Was Magically Engineered to Make any Baby Happy

    It's aptly called "The Happy Song"

    More...
  • Coolest Toys!

    Melanie Notkin Announces the 2018 Savvy Auntie Coolest Toy Awards

    The 10th annual list is here!

    More...
  • New PANK Study!

    GENERATION PANK

    A New Report on The Social & Economic Influence of PANKs

    More...
  • New Year!

    Dear 2019: This Is How You Do It!

    Support your goals - and theirs!

    More...
  • NEW!

    Official Savvy Auntie Brand AUNT-Ts!

    Sold exclusively at Amazon.com!

    Shop now!
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