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A special message from our founder, Melanie Notkin:





For a Savvy Auntie, it’s difficult when you can’t be with your little nieces and nephews to read them a book or tuck them in at night, because you live thousands of miles away or are just stuck at the office a mile down the road. Hallmark understands, and that’s why they’ve designed a wonderful solution so that you can read to them, even when you’re not there physically.

With Hallmark Recordable Storybooks you can record your own voice directly into a book — just as if you’re reading it to your niece or nephew. When they turn the pages, your voice reads along with them. And there are so many Hallmark Recordable Storybook titles to choose from, including one of our favorites:All the Ways I Love You.

Hallmark tells me that ever since Recordable Storybooks first appeared in stores last Christmas, they have received hundreds of stories from people telling how they’ve used the books — from military moms and dads getting the chance to “read” to their kids even when stationed overseas, to relatives who are fighting terminal illnesses and are grateful that they’ll be able to “read” to the kids in their lives even after they’re gone. And of course, there are stories about people who live thousands of miles apart and are happy to have a way to help stay connected across the miles.

It’s for reasons like these that I am excited to partner with Hallmark this month to share Recordable Storybooks with you, Auntie. Whether you are close by or far away from your favorite niece or nephew, Hallmark wants to help you connect, too.

Made possible by voice-capture technology inside the book, when a page is turned, the book automatically plays your voice reading text on that page. All it takes are three simple steps.

First: Record. Simply press the button and record on each page after the tone. (You can repeat the recording until you get it just right.)

Second: Flip the switch to lock the recording, so it won’t erase even if you change the battery.

Third: Send the book in the mail to your niece, nephew, godchild or any child you want to feel special.

And new this season, Hallmark Recordable Storybooks includes books you can record with a child, each person playing a role. They are designed for a grownup and child to each read their own part! For Halloween or those little ones scared of monsters at bedtime, Savvy Auntie recommends: We’re Not Scared of Anything! That way, your niece or nephew will sleep soundly night after night ... long after you’ve recorded the book together.

Hallmark Recordable Storybooks are great gifts for aunties to “read” to their nieces and nephews from across the miles. Personally, I can’t wait to hear the reaction my own nieces and nephews have to this book. It’s great to know I’ll be “reading” to them all the time now!
Hallmark Recordable Storybooks retail for $29.95 and are available exclusively at Hallmark Gold Crown stores.

For more information, visit Hallmark.com or your local Hallmark Gold Crown store.
Click here to save $10 on Holiday Recordable Storybooks with any purchase (Select from three holiday titles) November 6 and November 7, 2010. Good at Hallmark Gold Crown nationwide.