SAVVY AUNTIE® Reveals the 20 Coolest Toys of 2020!
Melanie Notkin is Founder of Savvy Auntie, Author and Lifestyle Expert
The annual SAVVY AUNTIE toy awards list is
designed for the generous tribe of cool aunts, great-aunts, godmothers
and all women who love kids who strive to be heroes at the holiday
season - and all year 'round.
New York, NY –
November 6, 2020 – Melanie Notkin, founder of SAVVY AUNTIE, the media
and lifestyle brand heralded as a celebration of modern aunthood,
announces the winners of the
12th Annual Savvy Auntie Coolest Toy Awards.
Since
2009, the annual Savvy Auntie Coolest Toy Awards list has helped all
secondary caregivers, and especially PANKs (Professional Aunts No Kids),
discover the coolest toys and games at the top of holiday season
wish-lists
A 2018 national study of PANKs entitled:
GENERATION PANK: The Social & Economic Influence of PANKs - Professional Aunts No Kids,
by Melanie Notkin and Michael De Cicco, affirms that PANKs are an
affluent, well-educated, emergent consumer tribe. With a conservative
estimate of 2.5 nieces and nephews per PANK, these generous aunts
collectively spend a whopping $61 billion annually on the babies,
children and teens they love. This annual spend includes the $168 PANKs
spend on gifts per niece and nephew at the holiday season - including a
portion of the $241 they spend on toys and games for each niece and
nephew throughout the year.
20 Cool Toys for a Challenging 2020
With
the challenge of COVID-19, more gift-givers are shopping online than
ever before and are looking for toys and games they recognize as
safe-bets to bring a sense of wow to their nieces and nephews -- without
having to see the toys and games in person. For 2020, traditional play
patterns with toys like dolls, plush and vehicles lead the way. Longtime
beloved brands like Barbie, Hot Wheels, Super Friends, Blues Clues and
Star Wars also make the winners list, while the newer trend of
“surprise-inside” toys and collectibles, that are just as easy to choose
online as in-store, rank among the coolest.
Notkin's list of top
toys also support a child’s development like nurturing skills for both
nieces and nephews. Notkin included playsets that enable children to
imagine worlds through open-ended play, while also including toys that
inspire ways to make the world better a place. Interactive toys and
games that are right on current trends like drone play, voice
recognition and influencer-style creator play, are also winners in 2020.
Notkin's
list of coolest toys range from affordable (under $15) to aspirational
(over $150) so there is a Savvy Auntie Coolest Toy Award winner to help
make every aunt feel like a hero at the holidays.
20 SAVVY AUNTIE COOLEST TOY AWARD WINNERS of 2020!The Race Is On!Air Hogs Stunt Shot Remote Control Vehicle by Spin MasterWowWee Power TreadsHot Wheels Criss Cross Crash Motorized Track Set by MattelAll Dolled Up!Mealtime Magic Mia and Maya Interactive Feeding Baby Dolls by Spin MasterZoe Doll by Healthy Roots Dolls
Home Away from Home
Fisher-Price Imaginext DC Super Friends Super Surround Batcave PJ Masks Transforming 2 in 1 Mobile HQ by Just PlayPassion for PetsLittle Live Pets Gotta Go Flamingo by Moose ToysSqueakee The Balloon Dog by Moose ToysPresent Pets Interactive Unboxing Pets by Spin MasterBlume Petal Pets 2-Pack Collectible Pet and Charm Bracelet by SkyRocketReal CharactersStar Wars The Child - AKA Baby Yoda - Animatronic Edition by HasbroBlue's Clues & You! Dance-Along Blue Plush by Just PlayJurassic World Control N Conquer Carnotaurus by MattelModern Kid TechDrone Home Game with Real Flying Drone by PlayMonsterHatchimals Pixies Crystal Flyers by Spin MasterVTech KidiZoom Creator CamReal Rigs Recycling Truck by Kid TraxFor
more detailed information on each 2020 SAVVY AUNTIE Coolest Toy Award
Winner and “Why Savvy Auntie Loves It,” visit SavvyAuntie.com/ToyAwards
or look for the gold Savvy Auntie Coolest Toy Awards seal!
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About SAVVY AUNTIE:
Founded by Melanie Notkin,
SAVVY AUNTIE
is the media and lifestyle brand for cool aunts, great-aunts,
godmothers, and all women who love kids, heralded as a modern
celebration of aunthood. Notkin launched SavvyAuntie.com in 2008 and it
remains the first and only resource for this demographic, and
specifically the PANK® or Professional Aunt No Kids market niche. Savvy
Auntie includes a popular and engaged social media following, Auntie’s
Day® - a national day celebrating aunts and godmothers, and Melanie
Notkin’s national bestseller: Savvy Auntie: The Ultimate Guide for Cool
Aunts, Great-Aunts, Godmothers and all Women Who Love Kids.
As a
lifestyle personality, toy expert and a tastemaker for children’s
trends, Notkin appears on TV as a spokesperson and is a contributor to
several national media outlets.
For additional information
on the Savvy Auntie Coolest Toy Awards, The GENERATION PANK national
survey, or on-air and talent inquiries: Press@SavvyAuntie.com