Fourth Annual “Auntie’s Day™” is Sunday July 22th, 2012

National Holiday Honoring Aunts and Godmothers, Sponsored by Savvy Auntie®

‘Aunthood is a Gift. This Day is Yours.’

NEW YORK—January 9, 2012—Melanie Notkin, lifestyle expert, founder of SavvyAuntie.com,  and author of national bestseller, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins) announces the date for the fourth annual national holiday honoring and celebrating aunties and godmothers. Auntie’s Day will be celebrated on Sunday, July 22nd, 2012.

Auntie’s Day, sponsored by Savvy Auntie, is a time to thank, honor and celebrate the aunt in a child’s life, whether she is an Auntie by Relation (ABR), Auntie by Choice (ABC), or godmother, for everything she does for a child not-her-own. An estimated 50 percent of American women do not have children but still devote discretionary time and income to their nieces, nephews, godchildren and other kids. Notkin has dubbed this powerful and influential segment of American women PANKs® - Professional Aunts No Kids.

On Auntie’s Day – a ‘Mother’s Day’ for aunts - aunts and godmothers will be celebrated with special activities and gifts. The official Auntie’s Day web destination (www.AuntiesDay.com) will feature ideas on how parents and nieces and nephews can celebrate the Savvy Auntie in their lives and how aunts can pamper and treat themselves on their special day. In honor of the day, Savvy Auntie will also host promotions for aunties on Twitter at http://Twitter.com/SavvyAuntie, and on Facebook: http://Facebook.com/SavvyAuntie.

“It’s time that all women in the American Family Village are honored for their selfless giving to the children in their lives,” said Notkin. “An aunt is there to provide ‘QualAuntie Time’ and experiences as a loving caregiver and “ConfidAunt” to her nieces and nephews from the day they are born and as they grow up. Many women without children of their own also give tirelessly to children all over the world. These BenevolAunts are due their day to be honored.”


About Savvy Auntie
Savvy Auntie is the lifestyle destination designed for the nearly 50 percent of American women who are not moms but love the children in their lives. Founded in 2007 by lifestyle expert and now national bestselling author, Melanie Notkin, Savvy Auntie has become a phenomenon heralded by fabulous, kid-friendly women everywhere as a celebration of modern, cosmopolitan aunthood. Launched in 2008, SavvyAuntie.com is the Webby Award–nominated premier destination for aunts –dubbed “the first parenting site for non-parents.” SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins) was released earlier this spring and is a Wall Street Journal National Bestseller.

About Melanie Notkin
Melanie Notkin is America’s premier Savvy Auntie, empowering the nearly 50 percent of American women who are not moms to celebrate all they do for the children in their lives, while living their own lives to the fullest. As lifestyle expert and tastemaker, Auntie Melanie has been featured numerous times on CNN, NBC, CBS, ABC, FOX , as well as in The New York Times, The Wall Street Journal and NPR and is author of the national bestseller, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins).  http://MelanieNotkin.com.