AUNTIE’S DAY® IS SUNDAY, JULY 28, 2019
5/9/2019 2:39:00 PM
Press@SavvyAuntie.com
AuntiesDay.com
FOR IMMEDIATE RELEASE
AUNTIE’S DAY® IS SUNDAY, JULY 28, 2019
Melanie Notkin, Creator of the Beloved Savvy Auntie® Lifestyle Brand,
Announces the Date for the 11th Annual Celebration of Aunts
– Aunthood is a Gift. This Day is Yours. –
NEW YORK—May 9, 2019—Melanie Notkin, founder of SAVVY AUNTIE, the lifestyle brand dubbed a “Celebration of Modern Aunthood,” announces the 11th annual official Auntie’s Day will take place on Sunday, July 28, 2019.
Auntie’s Day was founded in 2009 by Notkin as the annual day set aside to acknowledge, honor and celebrate aunts by relation (ABR); aunts by choice (ABC) to friends’ children; godmothers; and all women who love a child-not-their-own. Following Mother’s Day in May and Father’s Day in June, Auntie’s Day occurs annually on the fourth Sunday in July.
This special day is especially poignant to PANKs®, or Professional Aunts No Kids, the term coined by Notkin for the growing demographic of women who are childless by circumstance, challenge, or childfree-by-choice, and have a special bond with at least one child.
GENERATION PANK, a 2018 national study by Melanie Notkin and Savvy Auntie with Michael DeCicco, a strategic market researcher, reveals that PANKs, or 4-in-5 women without children, wield enormous social and economic influence. The study of 700 American PANKs found that 91% of these aunts say their role as an aunt is “very important” to them and 89% say the experience of becoming/being an aunt is even better than they expected. And yet, while many PANKs (83%) feel appreciated by parents for their role in their child’s life, only about a quarter (28%) feel appreciated by society in general for their role as an aunt.
“All women in the ‘family village’ should be valued for their love of, and generosity toward, the children in their lives,” says Notkin. “Aunts provide ‘QualAuntie Time’ helping develop nieces and nephews through bonding and play. And of course, many aunts are known for the gifts and “Auntventure” experiences they give these children.
In fact, with a conservative estimate of 2.5 nieces and nephews per PANK, PANKs collectively spend an astonishing $61 billion on the babies, children and teens they love, each year. Plus, PANK generosity extends beyond typical gifts. The study found 63% of PANKs have contributed to a niece's or nephew’s education and 67% have given gifts to parents to help provide for their child or children.
And yet, this hidden demographic often remains overlooked, misunderstood and unappreciated. Auntie’s Day is designed to put a spotlight on this tribe of loving women and give them the attention they deserve.
The official Auntie’s Day destination (
http://AuntiesDay.com) features ideas on how nieces, nephews, godchildren, and these children’s parents can celebrate the cool aunts, great-aunts and godmothers in their lives - as well as ideas for how aunts can treat themselves on Auntie’s Day. Like all official days of recognition, Auntie’s Day is listed in Chase’s Calendar of Events.
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About Melanie Notkin and Savvy Auntie
Notkin is the creator of Auntie’s Day, the annual Savvy Auntie Coolest Toy Awards, and national bestselling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and all Women Who Love Kids (Morrow 2011).
As a leading expert in the growing demographic of childless, often single women, Notkin has partnered on, and independently conducted, several national marketing research studies on the cohort. Notkin is speaker for Fortune 500 companies, global marketing and communications agencies, and consumer summits, and has presented at TEDx. Notkin works directly with brands as a consultant for her insights into her dynamic cohort.
As a media personality, Notkin and her work have been featured on CNN, FOX, TODAY Show, Rachael Ray, NPR, BBC, and in The New York Times, The New York Post, Washington Post, Chicago Tribune, and several other national and global media outlets.
For more information, visit:
SavvyAuntie.com and
MelanieNotkin.com. For interviews, sponsorship opportunities and speaker inquiries: Info@MelanieNotkin.com
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AUNTIE’S DAY® IS SUNDAY, JULY 28, 2019
Press@SavvyAuntie.com
AuntiesDay.com
FOR IMMEDIATE RELEASE
AUNTIE’S DAY® IS SUNDAY, JULY 28, 2019
Melanie Notkin, Creator of the Beloved Savvy Auntie® Lifestyle Brand,
Announces the Date for the 11th Annual Celebration of Aunts
– Aunthood is a Gift. This Day is Yours. –
NEW YORK—May 9, 2019—Melanie Notkin, founder of SAVVY AUNTIE, the lifestyle brand dubbed a “Celebration of Modern Aunthood,” announces the 11th annual official Auntie’s Day will take place on Sunday, July 28, 2019.
Auntie’s Day was founded in 2009 by Notkin as the annual day set aside to acknowledge, honor and celebrate aunts by relation (ABR); aunts by choice (ABC) to friends’ children; godmothers; and all women who love a child-not-their-own. Following Mother’s Day in May and Father’s Day in June, Auntie’s Day occurs annually on the fourth Sunday in July.
This special day is especially poignant to PANKs®, or Professional Aunts No Kids, the term coined by Notkin for the growing demographic of women who are childless by circumstance, challenge, or childfree-by-choice, and have a special bond with at least one child.
GENERATION PANK, a 2018 national study by Melanie Notkin and Savvy Auntie with Michael DeCicco, a strategic market researcher, reveals that PANKs, or 4-in-5 women without children, wield enormous social and economic influence. The study of 700 American PANKs found that 91% of these aunts say their role as an aunt is “very important” to them and 89% say the experience of becoming/being an aunt is even better than they expected. And yet, while many PANKs (83%) feel appreciated by parents for their role in their child’s life, only about a quarter (28%) feel appreciated by society in general for their role as an aunt.
“All women in the ‘family village’ should be valued for their love of, and generosity toward, the children in their lives,” says Notkin. “Aunts provide ‘QualAuntie Time’ helping develop nieces and nephews through bonding and play. And of course, many aunts are known for the gifts and “Auntventure” experiences they give these children.
In fact, with a conservative estimate of 2.5 nieces and nephews per PANK, PANKs collectively spend an astonishing $61 billion on the babies, children and teens they love, each year. Plus, PANK generosity extends beyond typical gifts. The study found 63% of PANKs have contributed to a niece's or nephew’s education and 67% have given gifts to parents to help provide for their child or children.
And yet, this hidden demographic often remains overlooked, misunderstood and unappreciated. Auntie’s Day is designed to put a spotlight on this tribe of loving women and give them the attention they deserve.
The official Auntie’s Day destination ( http://AuntiesDay.com) features ideas on how nieces, nephews, godchildren, and these children’s parents can celebrate the cool aunts, great-aunts and godmothers in their lives - as well as ideas for how aunts can treat themselves on Auntie’s Day. Like all official days of recognition, Auntie’s Day is listed in Chase’s Calendar of Events.
###
About Melanie Notkin and Savvy Auntie
Notkin is the creator of Auntie’s Day, the annual Savvy Auntie Coolest Toy Awards, and national bestselling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and all Women Who Love Kids (Morrow 2011).
As a leading expert in the growing demographic of childless, often single women, Notkin has partnered on, and independently conducted, several national marketing research studies on the cohort. Notkin is speaker for Fortune 500 companies, global marketing and communications agencies, and consumer summits, and has presented at TEDx. Notkin works directly with brands as a consultant for her insights into her dynamic cohort.
As a media personality, Notkin and her work have been featured on CNN, FOX, TODAY Show, Rachael Ray, NPR, BBC, and in The New York Times, The New York Post, Washington Post, Chicago Tribune, and several other national and global media outlets.
For more information, visit: SavvyAuntie.com and MelanieNotkin.com. For interviews, sponsorship opportunities and speaker inquiries: Info@MelanieNotkin.com
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AUNTIE’S DAY® IS SUNDAY, JULY 22, 2018
Melanie Notkin, Creator of the Popular Savvy Auntie® Lifestyle Brand, Announces the Date for the 10th Annual National Day Celebrating Aunts and Godmothers
– Aunthood is a Gift. This Day is Yours. –
NEW YORK—March 7, 2018—Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunts, great-aunts, godmothers and all women who love kids, and the national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids, announces the tenth annual day set aside to honor and celebrate aunts and godmothers. The 10th Annual National Auntie’s Day will take place on Sunday, July 22, 2018.
Established in 2009 by Melanie Notkin, Auntie’s Day is a reminder to acknowledge, honor and celebrate the aunt(s) in a child’s life, whether she is an Auntie by Relation (ABR) or an Auntie by Choice (ABC) to friends’ children. Auntie’s Day is especially poignant to the one-in-five North American women who identify as PANKs®, or Professional Aunts No Kids, the term Notkin coined in 2008 for the growing demographic of childless women who have a special bond with at least one child in their life. The Power of the PANK, a national joint-study by Savvy Auntie and Weber Shandwick with KRC Research, revealed that PANKs are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle. The 23 million North American PANKs are extraordinarily generous, collectively spending $9 billion each year on the children they love.
“It’s time that all women in the American Family Village are honored for their love and generosity for the children in their lives,” says Notkin. “Many aunts provide ‘QualAuntie Time’ and fun ‘Auntventures,’ for their nieces and nephews, not to mention gifts and necessities. Many non-moms also give tirelessly to children all over the world. These BenevolAunts are due their day to be honored.”
The official Auntie’s Day destination (http://AuntiesDay.com) features ideas on how nieces, nephews and godchildren, and their parents, can celebrate the Savvy Auntie in their lives as well as how aunts can treat themselves on their special day. Like all official days of recognition, Auntie’s Day is listed in Chase’s Calendar of Events.
###
About Melanie Notkin and Savvy Auntie
Founded by Melanie Notkin, Savvy Auntie is the multi-platform lifestyle brand that empowers and engages aunts, serving the PANK demographic discovered and coined by Notkin, and heralded by fabulous kid-loving women everywhere as a modern celebration of Aunthood. Notkin launched SavvyAuntie.com in 2008 and it remains the first and only resource and online community for this demographic. The brand also includes a popular and engaged social media following, Auntie’s Day, the Savvy Auntie Coolest Toy Awards, and Notkin’s national bestseller: Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and all Women Who Love Kids (Morrow 2011). As a leading expert in the growing demographic of childless, often single women, Notkin is the author of the Booklist Star Reviewed OTHERHOOD: Modern Women Finding a New Kind of Happiness (Seal Press/Penguin Canada 2014). Notkin has appeared on CNN, TODAY Show, The New York Times, NPR and many more national and global media outlets. For more information, visit: SavvyAuntie.com and MelanieNotkin.com. For interviews and other inquiries, contact: Press@SavvyAuntie.com
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