AUNTIE’S DAY® IS SUNDAY, JULY 22, 2018
3/7/2018 12:00:00 AM
Melanie Notkin, Creator of the Popular Savvy Auntie® Lifestyle Brand, Announces the Date for the 10th Annual National Day Celebrating Aunts and Godmothers
– Aunthood is a Gift. This Day is Yours. –
NEW YORK—March 7, 2018—Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunts, great-aunts, godmothers and all women who love kids, and the national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids, announces the tenth annual day set aside to honor and celebrate aunts and godmothers. The 10th Annual National Auntie’s Day will take place on Sunday, July 22, 2018.
Established in 2009 by Melanie Notkin, Auntie’s Day is a reminder to acknowledge, honor and celebrate the aunt(s) in a child’s life, whether she is an Auntie by Relation (ABR) or an Auntie by Choice (ABC) to friends’ children. Auntie’s Day is especially poignant to the one-in-five North American women who identify as PANKs®, or Professional Aunts No Kids, the term Notkin coined in 2008 for the growing demographic of childless women who have a special bond with at least one child in their life. The Power of the PANK, a national joint-study by Savvy Auntie and Weber Shandwick with KRC Research, revealed that PANKs are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle. The 23 million North American PANKs are extraordinarily generous, collectively spending $9 billion each year on the children they love.
“It’s time that all women in the American Family Village are honored for their love and generosity for the children in their lives,” says Notkin. “Many aunts provide ‘QualAuntie Time’ and fun ‘Auntventures,’ for their nieces and nephews, not to mention gifts and necessities. Many non-moms also give tirelessly to children all over the world. These BenevolAunts are due their day to be honored.”
The official Auntie’s Day destination (http://AuntiesDay.com) features ideas on how nieces, nephews and godchildren, and their parents, can celebrate the Savvy Auntie in their lives as well as how aunts can treat themselves on their special day. Like all official days of recognition, Auntie’s Day is listed in Chase’s Calendar of Events.
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About Melanie Notkin and Savvy AuntieFounded by Melanie Notkin, Savvy Auntie is the multi-platform lifestyle brand that empowers and engages aunts, serving the PANK demographic discovered and coined by Notkin, and heralded by fabulous kid-loving women everywhere as a modern celebration of Aunthood. Notkin launched SavvyAuntie.com in 2008 and it remains the first and only resource and online community for this demographic. The brand also includes a popular and engaged social media following, Auntie’s Day, the Savvy Auntie Coolest Toy Awards, and Notkin’s national bestseller: Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and all Women Who Love Kids (Morrow 2011). As a leading expert in the growing demographic of childless, often single women, Notkin is the author of the Booklist Star Reviewed OTHERHOOD: Modern Women Finding a New Kind of Happiness (Seal Press/Penguin Canada 2014). Notkin has appeared on CNN, TODAY Show, The New York Times, NPR and many more national and global media outlets. For more information, visit: SavvyAuntie.com and MelanieNotkin.com. For interviews and other inquiries, contact: Press@SavvyAuntie.com
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AUNTIE’S DAY® IS SUNDAY, JULY 22, 2018
Melanie Notkin, Creator of the Popular Savvy Auntie® Lifestyle Brand, Announces the Date for the 10th Annual National Day Celebrating Aunts and Godmothers
– Aunthood is a Gift. This Day is Yours. –
NEW YORK—March 7, 2018—Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunts, great-aunts, godmothers and all women who love kids, and the national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids, announces the tenth annual day set aside to honor and celebrate aunts and godmothers. The 10th Annual National Auntie’s Day will take place on Sunday, July 22, 2018.
Established in 2009 by Melanie Notkin, Auntie’s Day is a reminder to acknowledge, honor and celebrate the aunt(s) in a child’s life, whether she is an Auntie by Relation (ABR) or an Auntie by Choice (ABC) to friends’ children. Auntie’s Day is especially poignant to the one-in-five North American women who identify as PANKs®, or Professional Aunts No Kids, the term Notkin coined in 2008 for the growing demographic of childless women who have a special bond with at least one child in their life. The Power of the PANK, a national joint-study by Savvy Auntie and Weber Shandwick with KRC Research, revealed that PANKs are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle. The 23 million North American PANKs are extraordinarily generous, collectively spending $9 billion each year on the children they love.
“It’s time that all women in the American Family Village are honored for their love and generosity for the children in their lives,” says Notkin. “Many aunts provide ‘QualAuntie Time’ and fun ‘Auntventures,’ for their nieces and nephews, not to mention gifts and necessities. Many non-moms also give tirelessly to children all over the world. These BenevolAunts are due their day to be honored.”
The official Auntie’s Day destination (http://AuntiesDay.com) features ideas on how nieces, nephews and godchildren, and their parents, can celebrate the Savvy Auntie in their lives as well as how aunts can treat themselves on their special day. Like all official days of recognition, Auntie’s Day is listed in Chase’s Calendar of Events.
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About Melanie Notkin and Savvy Auntie
Founded by Melanie Notkin, Savvy Auntie is the multi-platform lifestyle brand that empowers and engages aunts, serving the PANK demographic discovered and coined by Notkin, and heralded by fabulous kid-loving women everywhere as a modern celebration of Aunthood. Notkin launched SavvyAuntie.com in 2008 and it remains the first and only resource and online community for this demographic. The brand also includes a popular and engaged social media following, Auntie’s Day, the Savvy Auntie Coolest Toy Awards, and Notkin’s national bestseller: Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and all Women Who Love Kids (Morrow 2011). As a leading expert in the growing demographic of childless, often single women, Notkin is the author of the Booklist Star Reviewed OTHERHOOD: Modern Women Finding a New Kind of Happiness (Seal Press/Penguin Canada 2014). Notkin has appeared on CNN, TODAY Show, The New York Times, NPR and many more national and global media outlets. For more information, visit: SavvyAuntie.com and MelanieNotkin.com. For interviews and other inquiries, contact: Press@SavvyAuntie.com
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Ninth Annual Auntie’s Day® is Sunday, July 23, 2017
Ninth Annual Auntie’s Day® is Sunday, July 23, 2017
National Day Honoring Aunts and Godmothers founded by Melanie Notkin,
Creator of Popular Savvy Auntie® Lifestyle Brand
- Aunthood is a Gift. This Day is Yours. –
NEW
YORK—January 10, 2017— Melanie Notkin, founder of Savvy
Auntie, the multi-platform lifestyle brand designed for cool aunt,
great-aunts, godmothers and all women who love kids and and national
bestselling author of SAVVY AUNTIE: The Ultimate Guide for
Cool Aunts, Great-Aunts, Godmothers and All Women Who Love
Kids (Morrow 2011) announces the date for the ninth annual
national day dedicated to honoring and celebrating aunts and godmothers.
Auntie’s Day will take place on Sunday, July 23, 2017. Like all
official national days of recognition, Auntie’s Day is listed in Chase’s
Calendar of Events.
Established by Melanie Notkin in 2009,
Auntie’s Day is a time to thank, honor and celebrate the aunt in a
child’s life, whether she is an Auntie by Relation (ABR), Auntie by
Choice (ABC), godmother, for any woman who loves a child not-her-own.
While all aunts are celebrated on this day, the day is especially
poignant to one in five American women who identify as PANKs®, or
Professional Aunts No Kids. PANKs self-identify as childless or
childfree and have a bond with at least one child by relation or by
friendship. A study called The Power of the PANK released in November
2012 by Savvy Auntie and Weber Shandwick, a global PR firm, with KRC
Research, revealed that childless aunts are a sizeable segment of
younger women with disposable income, dynamic influence, and a
digitally-connected lifestyle who are extraordinarily generous with the
children in their lives, those children’s parents, and our communities
at large. 23 million American women are PANKs and are found to
collectively spend $9 billion on gifts for children not-their-own each
year.
On Auntie’s Day – a “Mother’s Day” for aunts - aunts and
godmothers will be celebrated with special activities and gifts. The
official Auntie’s Day web destination (http://AuntiesDay.com) will
feature ideas on how parents and nieces and nephews can celebrate the
Savvy Auntie in their lives and how aunts can pamper and treat
themselves on their special day.
“It’s time that all women in the
American Family Village are honored for their selfless giving to the
children in their lives,” says Melanie Notkin. “An aunt is there to
provide ‘QualAuntie Time’ and experiences as a loving caregiver and
“ConfidAunt” to her nieces and nephews from the day they are born and as
they grow up. Many women without children of their own also give
tirelessly to children all over the world. These BenevolAunts are due
their day to be honored.”
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About Savvy Auntie
Founded
by Melanie Notkin, Savvy Auntie is the multi-platform lifestyle brand
that empowers and engages aunts, serving the PANK demographic discovered
and coined by Notkin, and heralded by fabulous kid-loving women
everywhere as a modern celebration of Aunthood. Notkin launched
SavvyAuntie.com in 2008 and it remains the first and only resource and
online community for this demographic. The brand also includes a popular
and engaged social media following, Auntie’s Day – a national day
founded by Notkin to honor aunts and godmothers, the Savvy Auntie
Coolest Toy Awards and Melanie Notkin’s national bestseller: Savvy
Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and
all Women Who Love Kids (Morrow 2011). As a lifestyle expert, toy
expert, and leading expert in the growing demographic of childless, of
single women, Notkin appears on TV and as a spokesperson. For more
information, visit: SavvyAuntie.com and MelanieNotkin.com. More
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