For the latest on Savvy Auntie In the News, please visit: MelanieNotkin.com
March 2011
The Happiness Project (blog)
Gretchen Rubin
March 15, 2011
![](http://www.fashionstylebeauty.com/wp-content/uploads/2011/03/fsbprint31.jpg)
FashionStyleBeauty.com
FSB Book Club Selection: Savvy Auntie, The Book For All Women Who Love Kids But Don’t Necessarily Have Them
March 15, 2011
Readers Digest - Print
Aunts with Attitude
March 2011
![](/customimages/Readers%20Digest_March%202011_Savvy%20Auntie%20Melanie%20Notkin.jpg)
Better Homes and Gardens: Print
Positive Auntitudes
March 2011
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January 2011
![](http://www.heralddemocrat.com/images/frontpage_title.gif)
The Herald Democrat
Learning to be a Good Aunt
01.12.11
![](http://thenextwomen.com/wp-content/themes/whitespace/images/TNWlogo.gif)
The Next Woman
Top 5 Social Media Female Super Heroes in North America
01.11.11
![](http://www.theloveconsultants.com/images/transparent.gif)
![](http://www.theloveconsultants.com/images/transparent.gif)
![](http://melanienotkin.com/wp-content/uploads/2011/01/Tamsen-Fadal_Matt-Titus_Melanie-Notkin_It-Girl_21.jpg)
The Love Consultants
It Girl: Melanie Notkin
01.10.11
December
![](http://media.nbcnewyork.com/designimages/temp_logo_peacock.gif)
WNBC Weekend Today in New York
Cool Christmas Gifts for Kids
12.19.10
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Bluegrass.com
How to Develop Niche Communities: A Word with Savvy Auntie
12.15.10
![](http://www.myfirstbaby.com/images/logo.png)
![](http://www.myfirstbaby.com/)
Better TV: My First Baby
Welcome to the Family [Video]
12.06.10
![](http://www.shesnext.com/wp-content/themes/shesnext2010/images/logo.png)
She's Next
Savvy Aunties: Childless But Happy [video]
12.03.10
![](http://live.foxnews.com/sites/live.foxnews.com/themes/live_foxnews_com/img/fox_news.jpg)
FOX News Live
Best Toys of 2010 [Webcast]
12.01.10
November
![](http://static2.dukecms.com/va_tn/timesdispatch_com/site-media/img/icons/logo252x97.png)
![](http://www2.timesdispatch.com/)
Richmond Times-Dispatch
In Her Shoes: Shoes: The importance of being 'Auntie'
11.06.2010
October
![](http://www.blogtalkradio.com/img/btr_header_trans_x90.gif)
Blog Talk Radio
Joe Hackman interviews Melanie Notkin America's Savvy Auntie
10.22.10
![](http://sprouter.com/blog/wp-content/themes/typebased/styles/sprouter/logo.jpg)
Sprouter.com
How becoming an aunt gave Melanie Notkin her business inspiration
10.13.10
September
![](http://l.yimg.com/a/i/brand/purplelogo/uh/us/shine_transparent.gif)
Yahoo Shine
10 Power Women in Social Media
09.15.10
August
![](http://www.inc.com/images/inclogo.gif)
Inc.com
This Start-Up is "Auntie" Establishment
08.13.10
![](/customimages/Offbeat%20Mama_logo_Savvy%20Auntie_2.jpg)
TheOffbeatMama.com
The Offbeat Mama sidekick — The Savvy Auntie!
08.09.10
![](/customimages/elle%20cover_savvy%20auntie_italy_aug%202010.jpg)
Elle Italy
PANK Revolution
Print Edition
![](http://www.foxnews.com/i/new/fn-header.jpg)
Melanie Notkin, Savvy Auntie Founder and CEO, is a regular panelist on FOX News Strategy Room
July
![](http://www.marieclaire.it/design/marieclaire/images/logo.gif)
Marie Claire Italy
Kylie Fa La Zia
07.21.2010
![](/customimages/bbcnewsonline_logo.savvyauntie.jpg)
BBC News
The women who choose not to be mothers
7.29.10
![](/customimages/BBC%20Radio%204%20logo.jpg)
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BBC Radio 4 Women's Hour
Women Who Don't Want to Be Mothers
07.28.10
![](http://a1.twimg.com/profile_images/337874357/logo.jpg)
Babble.com
The Best of Auntie and Me Couture
07.26.2010
June
Smart Business
It’s not about us!
06.01.2010
May
![](/customimages/demo%20dirt%20logo.jpg)
Demo Dirt
Not Your Mother’s Mother
05.14.10
![](/customimages/holidash-marg.jpg)
AOL Holidash
Celebrate Aunties on Mother's Day
05.05.10
April
![](http://www.petergreenberg.com/wp-content/themes/default/images/header_center.gif)
Peter Greenberg Worldwide: PGW Radio
Travel & Tourism USA, Central Park and New York Travel for Kids & Teens
04.24.10
![](http://www.shalomlife.com/eng/images/logoTrans.gif)
Shalomlife.com
Upping the 'Auntie'
04.01.2010
March
![](http://cache-01.gawkerassets.com/assets/jezebel.com/img/logo.png)
Jezebel.com
All The Single Ladies Get Ignored By Marketers
3.31.2010
![](http://americanpublicmedia.publicradio.org/standard/cssimg/apm002/apm-logo.png)
American Public Radio: Marketplace
No advertising love for single women
3.25.2010
The Fertility Advocate
The “Auntie Brigade”- A View of Childless Women By Choice or Fate
03.15.2010
![](http://www.independent.ie/independent.ie/images/small-logos/logo-independentdublin.png)
![](http://www.independent.ie/)
Independent (Ireland)
Meet the Panks -- professional aunts with no kids who just want to have fun
03.15.2010
![](/customimages/aol-logo-fish.jpg)
Aol - The Lemonade Stand
A Savvy Auntie is Not Your Old Aunt Sadie
03.04.2010
February
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ABC New Now
How to Be a "Savvy Auntie"
02.09.10
![](http://women.timesonline.co.uk/tol/news/)
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![](http://women.timesonline.co.uk/tol/news/)
Sunday Times Magazine (UK)
Kylie Minogue and Beyoncé leads the single auntie revolution
02.07.2010
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Forrestor Research
How To Sponsor Conversations The Right Way
02.03.2010
January
![](http://www.huffingtonpost.com/images/v/logos/logo_homepage_hp.gif)
Huffington Post
Digital Book World: The Piracy, Social Media, And Will Publishers Ever Understand New Technology? Conference
01.31.10
WorkLifeNation.com
Who knew I was a work life auntie
01.30.10
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Chicago Parents
More than just "cool" relatives, aunts and uncles play a big role in childrearing
01.30.10
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Fem2.0 Blog Radio
Episode 5: Work Policies and Single Women
01.29.10
December
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ChrisBrogan.com
Simplicity Trumps Most Other Emotions
12.19.09
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HollywoodLife.com
Khloe and Kim, Here's What You Need to Know Before Going into Full Auntie Mode
12.17.09
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Aol HoliDash
Savvy Auntie Helps With Last Minute Gift Ideas
12.16.09
![](http://media.nbcphiladelphia.com/images/225*225/3rd-10%21-Logo.jpg)
NBC Phildelphia The 10! Show
Coolest Toys from Savvy Auntie - $25 or Less!
12.11.09
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LX New York (WNBC)
Holiday Style for Kids (minute 1:43)
12.07.09
![](http://adage.com/img/adage-logo.gif?1134493117)
Advertising Age
Retailers Go Nuts for Social Media in Holiday Marketing
12.07.09
![](http://weblogs.wpix.com/news//local/morningnews/blogs/images/mnb_logo_small.jpg)
WPIX 11 - PIX Morning News
Toys That'll Spoil Your Nieces And Nephews
12.03.09
November
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WNBC Weekend TODAY in New York
Coolest Toys from Savvy Auntie
11.29.09
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KTAR Radio
Hey, kids -- Find your `pank'
11.18.09
![](http://www.techstartups.com/blog/wp-content/themes/techstartups/images/logo.jpg)
TechStartUps.com
Savvy Auntie for the Holidays
11.11.09
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Lip-Sticking
Podcast: A Lip-Sticking Podcast with Melanie Notkin
11.07.09
October
![](http://windsormedia.blogs.com/photos/uncategorized/2008/08/25/lipstickingnewlogo.jpg)
Lip-sticking
It's a Woman World - Are You Part of it? I'm Not.
10.22.09
![](http://www.downtownwomensclub.com/dwc/images/DWCBlogBadgeOrange.png)
The DowntownWomensClub.com
Speak up or others will speak for you
10.20.09
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She-conomy
Are Aunts the New Mom?
10.15.09
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Today.msnbc.com
Motherhood 2.0: It takes an (online) village
10.11.09
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The Huffington Post
The New Power Girls: Women Entrepreneurs And Their Best Business Investments
10.07.09
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BusinessWeek.com
Will the FTC's Blogging Rules Slow Endorsements?
10.07.09
September
![](http://www.gscm.org/supportus/dwevent/images/WomanTalk_Live_Logo.gif)
WomanTalk Live Radio (recorded as podcast)
The Importance of PANKs
9.26.09
August
![](http://media.nbcphiladelphia.com/images/225*225/3rd-10%21-Logo.jpg)
NBC The 10! Show Philadelphia
Savvy Auntie Goes Back to School
7.26.09
![](http://www.first30days.com/images/v8/logo_and_tagline.jpg)
First30Days.com
How to Survive the First 30 Days of Twitter
08.10.09
![](http://www.personalbrandingmag.com/logomain.jpg)
Personal Branding Magazine
The Community Champion - Melanie Notkin
August 2009
July 2009
![](http://www.scientificmatch.com/images/logos/HuffingtonPost-Logo.jpg)
Huffington Post
The New Power Girls: What Social Networks Are Best for Your Business?
07.29.09
![](http://www.first30days.com/)
![](http://www.first30days.com/images/v8/logo_and_tagline.jpg)
First 30 Days
Melanie Notkin on Starting a New Business
Part 1
Part 2
Part 3
07.24.09
First 30 Days
Launch Your Business for Free: My Change Nation Interview with Melanie Notkin
07.24.09
![](http://media.nbcphiladelphia.com/images/225*225/3rd-10%21-Logo.jpg)
NBC The 10! Show Philadelphia
Gift Ideas for Savvy Auntie's Day!
7.19.09
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The Star Ledger
NJ.com
First annual Savvy Auntie's Day: A celebration of women who nurture children
07.13.09
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The New York Times
When a Blogger Voices Approval, a Sponsor May Be Lurking
07.12.09
June 2009
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Mashable.com
Saving Grace With SavvyAuntie; TNT Tries Sponsored Tweets
06.10.09
May 2009
![](http://www.marketingprofs.com/)
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Marketing Profs
Twitter Success Stories (White Paper)
05.18.09
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![](http://www.americansagainsthate.org/images/DallasMorningNewsLogo.jpg)
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Dallas Morning News (print only)
Firms Eager to Help Aunts Spoil Their Nieces, Nephews
05.17.09
![](http://upload.wikimedia.org/wikipedia/commons/2/22/The_Star-Ledger_logo.png)
The Star Ledger
Advertisers Target Rich Aunts
05.13.09
![](http://www.m2w.biz/essentials/images/Essentials_header_logo.jpg)
M2W.Biz
Happy Mother's Day, PANKs!
05.05.2009
![](http://asset1.helium.com/images/layout/30logo.gif)
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Helium
Website reviews: Savvy Auntie.com
05.02.2009
April 2009
![](http://media.northjersey.com/designimages/njLogo_22.jpg)
![](http://www.northjersey.com/)
NorthJersey.com
Bergan County Record
A savvy marketing idea makes her a favorite aunt
4.30.09
![](/CustomImages/mashable_logo.png)
Mashable.com
Social Media Hub: New York
4.20.09
![](http://media.nbcphiladelphia.com/images/225*225/3rd-10%21-Logo.jpg)
NBC The 10! Show Philadelphia
Savvy Earth Gift Ideas for Kids
4.20.09
![](http://www.thepersonalityproject.com/wop/images/PNI_WOPCover.jpg)
e-book: The Personality Project
Women with Personality, First Edition
4.15.09
CITIZEN MARKETER 2.1
Citizen Marketer 2.1
Experts in the Industry: Alexis Neely (64 of 45)
4.02.09
![](http://www.scientificmatch.com/images/logos/HuffingtonPost-Logo.jpg)
Huffington Post
The New Power Girls: Women Entrepreneurs and Executives Speak Up About The Recession
4.01.2009
![](http://indiebusinessblog.typepad.com/photos/uncategorized/2007/05/14/indie_logo.jpg)
Indie Business Blog
People in glass houses ...
4.01.09
March 2009
![](http://www.chicagotribune.com/images/branding/masthead_home.gif)
The Chicago Tribune
Sponsored blogs come under fire
3.26.09
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The Wall Street Journal
What Would Pinocchio Tweet?
3.24.09
![](http://www.blogtalkradio.com/)
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BlogTalk Radio
Do Sponsored Conversations Make Social Medial Content Creators the New Nascar Drivers?
3.19.09
![](http://podcast.msnbc.com/audio/podcast/images/pd_Today.jpg)
The Today Show
Twittermani Sweeps the Nation
(Jimmy Fallon points to Savvy Auntie's tweets to his Twitter account)
3.19.09
![](http://www.google.com/images?q=tbn:6PUm44_-_Ga8jM::stevengroves.typepad.com/stevengrovescom/WindowsLiveWriter/wsj_logo.gif)
The Wall Street Journal
In Brazil, Telefónica Bets on a Celebrity's 'Tweets'
(Article points to Savvy Auntie partnership with Disney on Twitter)
3.19.09
![](http://www.whatsnextblog.com/gfx/logo-wnb.gif)
BL Ochman's What's Next Blog
Forrester: Sponsored Conversation is Here to Stay. Get Over It
3.2.09
February 2009
![](http://mashable.com/)
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Mashable.com
Social Media for Business: The Dos & Don’ts of Sharing
02.27.09
![](http://graphics8.nytimes.com/images/misc/nytlogo379x64.gif)
The New York Times
It Takes An Aunt To Raise a Child
2.26.09
![](http://www.scientificmatch.com/images/logos/HuffingtonPost-Logo.jpg)
Huffington Post
The New Power Girls Style: Fashion Must-Haves and Style Tips for Busy Women
2.24.09
Girls Talking Tech
SavvyAuntie Does it Right
02.21.09
![](http://startuplucky.com/wp-content/themes/eVid/images/logo.png)
StartupLucky.com
Startups: Melanie Notkin, SavvyAuntie.com talks Twitter, Passion, and ummm Twitter some more
02.20.09
CITIZEN MARKETER 2.1
Citizen Marketer 2.1
Experts in the Industry: Melanie Notkin (25 of 45)
2.20.09
![](http://images.businessweek.com/gen/logos/bw/bw_255x54.gif)
Businessweek.com
Debunking Six Social Media Myths
2.18.09
![](http://windsormedia.blogs.com/photos/uncategorized/2008/08/25/lipstickingnewlogo.jpg)
Lipsticking
She's So Not Into You
2.18.09
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![](http://blog.holtz.com/images/blogart.jpg)
A Shel of My Former Self
Ignoring new media could mean ignoring new markets
2.16.09
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![](http://www.google.com/imgres?imgurl=http://www.umflint.edu/som/images/wsj/wsj_logo.gif&imgrefurl=http://www.umflint.edu/som/current_events.htm&h=145&w=144&sz=11&tbnid=ZCp7orWwTKTnnM::&tbnh=95&tbnw=94&prev=/images%3Fq%3Dwsj%2Blogo&usg=__mRpaWC5pqsvnvxMYnk9B3SoG94A=&ei=BNySSZ6aMtW5tweN6aXbCw&sa=X&oi=image_result&resnum=2&ct=image&cd=1)
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WSJ.com
Surviving the Drama of the Twitter Awards
02.11.2009
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NBC's The 10! Show (Philadelphia)
Valentine's Day Gift Ideas for Your Little Ones
December 2008
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Springwise.com
This Year's Top 10 Lifestyle & Leisure Ideas
12/31/2008
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Washington Post
How Do I.... Stick With It? (Entrepreneurs Share Their Inspiration)
12/24/2008
![](http://www.thenannydoctor.com/images/bettertv.gif)
Better.TV (this video is no longer available)
Gifts for Nieces and Nephews
12/23/2008
![](http://mail.google.com/a/savvyauntie.com/?attid=0.1&disp=emb&view=att&th=11f2d98d8491892e)
![](http://mail.google.com/a/savvyauntie.com/?attid=0.1&disp=emb&view=att&th=11f2d98d8491892e)
![](file:///Users/Ourstuff/Library/Caches/TemporaryItems/moz-screenshot.jpg)
![](http://media.nbcphiladelphia.com/images/225*225/3rd-10%21-Logo.jpg)
NBC's The 10! Show (Philadelphia)
Savvy Holiday Gift Ideas $20 Or Less
12/08/2008
![](http://www.collider.com/uploads/imageGallery/CBS_logo/cbs_logo.jpg)
CBS
CBS News Sunday in New York - Holiday Shopping Guide: Toys
12/07/2008
![](http://www.ogilvypr.com/sites/default/themes/ogilvypr/images/feed/logo_110.jpg)
Influentialmarketingblog.com
Savvy Aunties And Your Underappreciated Customers
12/05/2008
![](http://tbn0.google.com/images?q=tbn:TpBEOAE_ZQBvlM:http://www.somewhatfrank.com/images/2008/09/16/picture_17.png)
Non Society
Savvy Auntie on NonSociety.com Fan Girl Friday
12/05/2008
![](http://www.andhowmarketing.com/images/common/logo.gif)
Andhowmarketing.com
Savvy Auntie Gives Voice, And Virtual Space, To An Un-Tapped Market: Non-Moms... November 2008
12/01/2008
November 2008
![](http://i83.photobucket.com/albums/j291/xtinghuix/logo.gif)
Eyeslipsface.com
SavvyAuntie.com for the Aunt in all of us
11/28/2008
Huffington Post
The New Power Girls: How to Think, Do, and Live Bigger in Business
11/28/2008
![](http://www.blogher.com/themes/blogher2/images/logo-tagline.png)
Blogher
The Motherhood and Beyond: Finding Your Tribe Online
11.26.09
![](http://startuplucky.com/wp-content/themes/eVid/images/logo.png)
LuckyStartups.com
Melanie Notkin, with a smile like that who needs a startup?
11/25/2008
Huffington Post
The New Power Girls: Inside the Hot New Trend Among American Girls and Women
11/20/2008
Mashable.com
Birthday Mail Comes to Facebook in Time for its Fifth!
11/15/2008
![](http://media.nbcphiladelphia.com/images/225*225/3rd-10%21-Logo.jpg)
NBC's The 10! Show (Philadelphia)
Savvy Holiday Gift Ideas for Nieces and Nephews of all Ages
11/13/2008
TheOnlineMom.com
Savvy Auntie - Web Site of the Week: November 3, 2008
11/06/2008
![](http://www.pinknews.co.uk/images/gaycom.jpg)
Gay.com
Out of the Box: Are You a Great Gay Aunt or Uncle?
11/04/2008
![](/CustomImages/mashable_logo.png)
Mashable.com
35+ Sites Made for Web Savvy Families
11/01/2008
October 2008
![](http://www.momgenerations.com/images/logo-mg-tagline.jpg)
Momgenerations.com
The power and value of Twitter
10/27/2008
![](http://www.tradevibes.com/ugenimage/logo/company_770/2714.png)
Mzinga.com
Conversations with Mzinga: Melanie Notkin l SavvyAuntie.com
10/22/2008
![](http://www.allmyfaves.com/games/images/allmy.jpg)
All My Faves
All My Faves - Savvy Auntie
10/22/2008
![](http://talk.sheknows.com/images/styles/sheknows/misc/logo.jpg)
SheKnows.com
How to be the Cool Aunt
10/20/2008
![](http://leftbrainrightbrain.co.uk/wp-content/themes/default/images/logo.gif)
LeftBrainRightBrain.co.uk
Savvy Auntie Review
10/12/2008
![](/CustomImages/mashable_logo.png)
Mashable.com
SavvyAuntie Helps the Favorite Aunt Give the Best Gifts this Holiday Season
10/11/2008
![](http://www.sefersafari.com/heeb_logo.gif)
HEEB Magazine
HEEB Magazine HEEB 100 / Entrepreneurship
10/08/2008
September 2008
![](http://www.irishtimes.com/images/v3/generic/irishtimes-logo.gif)
Irish Times
Auntie hanky Panky
09/19/2008
![](http://psstatic.podshow.com/images/shows/18642/shows/med/geekgrlsmeviocom.jpg)
GeekGrls
GeekGrls Podcast Reviews SavvyAuntie.com
09/14/2008
![](http://yellowdogrecords.com/assets/images/db_images/logo_bend_bulletin_175.gif)
BendBulletin.com
Aunt and uncle roles go beyond standard definitions
09/12/2008
![](http://o.aolcdn.com/art/ch_walletpop/walletpop-logo)
Walletpop.com
Are you a PANK--Professional Aunt No Kids?
09/04/2008
August 2008
CharlotteObserver.com
Marketers target aunts without kids
08/31/2008
![](http://media.nbcphiladelphia.com/images/225*225/3rd-10%21-Logo.jpg)
NBC's The 10! Show (Philadelphia)
Trendy Gift Guide for PANKs (Professional Aunts No Kids)
08/26/2008
![](http://www.blogher.com/themes/blogher2/images/logo-tagline.png)
Blogher
PANK: Finally, an acronym for childless, professional aunties
8/24/2008
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WashingtonPost.com
A Web Site for the Professional Aunt
08/18/2008
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Valleywag.com
Getting rich as a mommyblogger without the messy mommy part
08/18/2008
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WashingtonPost.com
Savvy Auntie - It's Not Your Mother's Web Site
08/18/2008
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sfgate.com
It's a woman's World Wide Web
08/15/2008
Mediabullseye.com
ABCs, ABRs, PANKS and other Acronyms - Melanie Notkin Joins the Roundtable
08/14/2008
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Business-opportunities.biz
Melanie Opens Up A World For Savvy Aunties
08/12/2008
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Girlfriendology.com
Girlfriendology interviews MELANIE NOTKIN, the Savvy Auntie
08/07/2008
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Lipsticking.com
Savvy Women Know Cars
08/04/2008
July 2008
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Centernetworks.com
Video Interview with Melanie Notkin, Founder SavvyAuntie
07/31/2008
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Trendcentral.com
WEBSITES YOU NEED TO KNOW : Savvy Auntie
07/30/2008
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Direct2Dell.com
Q&A with Melanie Notkin CEO and Founder of SavvyAuntie.com: Part 2, Tips for Lau
07/27/2008
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Direct2Dell.com
Q&A with Melanie Notkin CEO and Founder of SavvyAuntie.com: Part 1, Inspiration
07/27/2008
![](http://farm4.static.flickr.com/3137/2683360259_e144a4e281.jpg?v=0)
Marketingtwo.com
SavvyAuntie Launches New Community with Fanfare
07/27/2008
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Adotas.com
Marketing to Women Is So 2007
07/21/2008
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Springwise.com
Parenting Site Aimed at Non-Parents
07/18/2008
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GeekSugar
GeekSugar : Website of the Day: SavvyAuntie
07/11/2008
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KillerStartups.com
SavvyAuntie.com - Community for Cool Aunts
7/10/2008
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PopGadget.com
Savvy Auntie: We are all doting aunties
7/10/2008
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HuffingtonPost.com
Savvy Auntie, Unsavvy Arrington
07/10/2008
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HuffingtonPost.com
First Online Community (For Aunts) Launches
07/10/2008
![](http://www.louisgray.com/graphics/cn_125.jpg)
Centernetworks.com
SavvyAuntie Launches For All The Aunts Out There
07/09/2008
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Mashable.com
SavvyAuntie Launches: Everything You Need to Spoil & Send ‘Em Home
07/09/2008
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TechCrunch.com
WashingtonPost.com
SavvyAuntie: P.A.N.K. Is The New Pink
07/09/2008